Homepage and All Service
The new homepage provides a more engaging and personalized entry point to the app, significantly improving task efficiency and reducing cognitive load for daily users. It aligns better with modern UI trends while preserving the reliability and clarity expected in a financial platform.
Role
UX Design
UI Design
Year
2024
Project Objective
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To modernize the app’s homepage by improving its visual identity, usability, and user engagement
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Evolving needs of digital investors—especially younger users
DELIVERABLES
Clearer Data Display
Account NAV and stock data were presented in a cleaner layout, improving financial information visibility and reducing cognitive load.
Streamlined Feature Discovery
Improved homepage efficiency by enabling users to preview all key services at a glance and personalize their own quick access list—reducing search time and supporting task-based navigation.
Reduced cognitive overload through clearer layout structure
Reorganized the homepage layout based on content priority and user behavior patterns. Simplified visual elements and icon meanings to reduce friction, enabling users to process information more naturally and complete tasks more efficiently.