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Club Wellbeing by HKT

The Club, HKT's esteemed customer loyalty program and digital ventures arm, offers an extensive range of exclusive privileges and services. Among these offerings, Club Wellbeing stands out as a dedicated initiative designed to encourage healthier lifestyles among members.

By engaging in simple daily physical activities like walking, members can accumulate valuable Club Points and redeem exciting rewards, enhancing their experience and loyalty within The Club ecosystem.

UX Design

UI Design

Role

Preview

Year

2021

SOLUTIONS

Step Targets and Rewards

Members can easily sync their steps with the app and view their daily activity targets through Club Wellbeing. Club Points are earned upon reaching daily step goals, with additional bonus points awarded as members progress through achievement tiers.

All Projects

Project Objective

  • Increase member engagement within The Club ecosystem

  • Motivate members to build and sustain healthier lifestyle habits

  • Promote and create synergy with products and services operated by The Club

Weekly Progress Tracking

Through the "Step Analysis" feature, members can monitor their weekly performance with a clean, user-friendly graphical display. This empowers users to visualize their activity trends, track mission completions, and celebrate ongoing improvements.

Supportive Reminders and Health Tips

To encourage consistency, Club Wellbeing sends timely push notifications, reminding members to sync their steps and complete their daily targets. Personalized health tips are also provided to support members on their journey toward a healthier lifestyle.

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